Onboard Your Startup Customers By Taking an Investor Lens, Instead of a Sales Perspective
Published in
5 min readOct 13, 2020
For startups, it’s about customer selection. Not lead generation.
The most beautiful thing about founding and operating a startup is that you get to make meaningful choices. Each decision you make, especially in the early stages of your company, have outsized impact. To chart your own path and destiny (which…