The Secret Identity of a Product Manager

Credit: John Noonan

If you ask 10 different product managers (PMs) to describe their jobs, you’ll get 10 different answers. So people like to use a not-so-helpful slogan: “PM’s do a little bit of everything.” The problem with this sloppy description is that it further obfuscates the role, diminishing the critical function of shepherding a product or service from inception to launch, which is essentially the mission of any PM. The real…